Buy jordans online for sale cheap free shipping store, jordan 9 shoes , black and yellow retro jordans , jordan 6 black , air jordan 2 toddler .

& Nbsp; & nbsp; & nbsp; & nbsp; Nike officially named in 1978. It is more than the leading brand Adidas, Puma, Reebok, known as the "new world for nearly 20 years created the most successful consumer goods companies." Nike's profits from $ 13 million in 1985 rose to about $ 400 million in 1994, $ 4.8 billion Nike1994????????????. In the US, there are up to seventy percent of teenagers dream is to have a pair of Nike shoes. & Nbsp; & nbsp; & nbsp; & nbsp; "Nike" brand has much digging marketing inspiration. "Nike" marketing secrets in a very good aspect is its marketing communication (Nike's & nbsp; Marketing & nbsp; Communication). In 1994, the "Nike" in advertising investment of $ 280 million, P & G's advertising costs & nbsp; about l / 9, but very attractive Nike creative marketing communications, as "Nike" won the consumer, so that the "Nike" to become the market goddess of victory (Nike intent is "the ancient Greek goddess of victory"). Combined with English first-hand information, the following detailed analysis of the success of the Nike marketing communication: How the athletes, the shoe market expansion of mass market consumers; & nbsp; how to use the "deviant" ads strengthening communication; & nbsp; how to borrow idol Worship build brand loyalty; & nbsp; how to use animation, computer games close to young children consumer; how deeply self-awareness and psychological value for the female consumer group. & Nbsp; & nbsp; & nbsp; & nbsp; Nike's "consumption myth" - many consumers around the world are due to worn Nike and feel very honor. Hong Kong, "Economic Monthly," April 1991 period have been reported: Some shoe store owner in New York City, the authorities have filed a request t cheap jordans online o approve the use of firearms in self-defense to protect the personal and property safety. Article commented that in recent years, due admiration Nike saddle, many teenagers, did not hesitate to take the risk of theft and even murder, serious incidents have occurred, desperation, the owner had to seek such "self-protection" ...... & nbsp; & nbsp ; & nbsp; & nbsp; Nike also has a "growing myth": In the sixties, the company was founded, small scale, at any time may collapse. Division of the two founders of ?????? and Knight have several roles, the company did not own the building and complete operators. 1985 Nike's global profit of $ 13 million, in 1994 the company's global turnover of as much as $ 4.8 billion; twice its market share champion, is ranked third in the Adidas company of more than 24%. Nike's pace of growth has not slowed down. 95 years compared with 94 years, global sales rose 38%, pre-tax profit growth of 55%, Nike's stock price quickly rose $ 43 per share two years ago, soared to $ 103 per share for 95 years. Wall Street investors and analysts, many people in the past 80 years has not optimistic about Nike: "Nike is not much foundation and prospects for development." Today mockery: "God likes to create the myth, so he chose our unexpected Nike. "& nbsp; & nbsp; & nbsp; & nbsp; Nike myth is because" God-given: Yes, yes 'consumers God' we have with 'God' dialogue of magical tools "you president of Nike's Knight answered?." - Nike ad ...... "& nbsp; & nbsp; & nbsp; & nbsp; ad Reform focuses on communication, President of Nike, Inc., commented: Nike's focus on communication effects of advertising, so the Nike brand by all the love, the rapid growth. Nike's early work focused prim Cheap air jordans for sale arily on technical superiority of its products, because it was brand positioning, competitive athletes in the formal market. Of course, some of the recreational runners and people who exercise to buy Nike shoes, one for comfort, but also because the Nike campaign:! Who owns Nike, who understand the sport this has some influence on consumers. However, this period can not be called the Nike advertising communication in the true sense, Nike communication advertising is produced out in its "advertising Reform". & Nbsp; & nbsp; & nbsp; & nbsp; 80 years, Nike products began to enter the athletic field and stadium homes of ordinary people (especially teenagers). Nike sports tradition must lose regular market conditions without, to maximize the attractiveness of Nike ads, for which you must like Levi brand Nike (the leading brand of jeans), become an integral part of youth culture and status symbol. Nike's two completely different market operations, it faces the challenge is in adapting popular sports achievements awareness and advocacy on how to achieve balance and consistency, Nike began to rethink its advertising strategy. & Nbsp; & nbsp; & nbsp; & nbsp; 1986 years of a propaganda Nike inflatable insole advertising is a real breakthrough in advertising the film, Nike adopted a new idea, instead of using blindly promote its goods and technical performance and advantages of the usual techniques, and by the representative and symbol of hippies playing the famous famous Beatles song "Revolution" in the rebel Fig new rhythm, melody, a group of Americans dressed Nike products are intoxicated to carry out fitness training, ...... the ad accurately cater to the winds of change emerging era of fitness a Cheap air jordan 12 ovo nd fashion, so feel refreshing. Nike has been using the magazine as a former major advertising media, deliver product information to the athletic players, but since then, Nike has become a major television advertising, "the spokesman," This move makes the Nike ad can adapt their products to market new development of. Nike's advertising very successful political reform, first reflected in the rapid growth of the company's market share: more than Reebok became the US athletic footwear market, the new overlord. Nike's long-term rivals like Nike, Reebok has had the same emphasis on communication style rather than product features, while Reebok switch to & nbsp; Chiat & nbsp; Day the company as an advertising agency, who had worked in the mid-1980s while Nike's agents in an attempt to revive the former glory. However, the advantages of style and Nike products has occupied the minds of consumers unshakable position. & Nbsp; & nbsp; & nbsp; & nbsp; ad Reform has earned the market and consumers, but more importantly, Nike's transformation, gradually mastered the art of advertising communication, to form their own unique advertising ideas and strategies - to be committed communication, rather than sales demand. This strategy and the majority of US company's advertising strategy is fundamentally different, but it is this unique strategy and practices, making Nike the breeze continued success in the market, the rapid growth. & Nbsp; & nbsp; & nbsp; & nbsp; Nike to expand the first breakthrough in the youth market, consumers in this market there are some common characteristics: love of sports, revered heroes, strong Starchaser sense of hope that the subject of attention, thinking, active , imaginative cheap jordans for sale mens and full of dreams. For this feature young consumers, and some of the famous Nike have been, the subject of popular sports stars signing, such as Michael Jordan, Charles Barkley, Andre Agassi, Cantona, etc., they become Nike ad film brilliant communication "protagonist" . In the commercials, "Who killed the rabbit Jordan" in Michael. Jordan (Michael Jordan) and another by popular cartoon character Baggs? Benny (rabbit Jordan) has appeared in the film. Advertising lens is Benny began to cave is sound asleep, and suddenly the ground uploaded to strong vibration, the Benny woke up, he climbed out of the hole to see the original four guys playing basketball, Benny complain a few late, but by those who attack, they put Benny in the air like a ball thrown around, Benny shouted: "! That is my enemy" At this time, Michael Jordan appeared, come to help his friend Bunny cartoon Jordan a basketball shootout begins ...... this television commercials on the screen, almost no Nike products, "shadow", not as advertise like other advertising products, stating "selling point", except that Michael Jordan a lot of attention and rabbits current interpretation of a game or a story. In addition, the 1990s Nike also designed to promote a computer game, so players can play basketball with Michael Jordan number one in the game. Nike grasp teenager preaching hate, increased awareness of the characteristics of independent, full and meet their imagination and self-awareness, from "Jordan" realized "I love sports," from "wearing Nike shoes, Jordan" Lenovo to "I'm wearing Nike shoes" ...... In a series of consumer self-imagination, comparison, Nike's communication with its target market, the formation of naturally Nik Retro jordans for sale e products spleen deeply rooted in depicting the image of the customer's heart. & Nbsp; & nbsp; & nbsp; & nbsp; Program Director, Nike advertising agency W & K's Chris & nbsp; Riley contrast Nike and Reebok ad after comments: "You put Nike and Reebok ad showed 14-15-year-olds They look, they'll say: 'Reebok idea hit me again, they used to sell sports and health advertising.'; but the way they talk about the Nike ad is very different: 'You see, the Nike guys and squandering money it! I really do not understand how they manage their own advertising expenses. 'This means that they understand us, know that Nike can present the traditional marketing oriented advertising. Undoubtedly, Nike market for young a series of advertising achieved its purpose by educating teenagers customer's identity, and it is the battle for the market they are the most authoritative referee & nbsp;. & nbsp; & nbsp; & nbsp; Many people believe that Nike commercial communication technique is the "star offensive "With different advertising images, the plot, but that is not true, played a fundamental role of communication in the form but not the content, in advertising heart to heart dialogue with consumers! Nike commercial communication is also therefore allows consumers to obtain a strong resonance excellent effect when Nike consumer groups for sports enthusiasts, their communication content pains to pass such information to the public audiovisual: Nike and the sports world like you "experts", we all know what happened in the sports world. So Nike ad film show is a real objective of the sports world. In a baseball star treasure? Jordan as the protagonist of a series of humorous ads advertising "Bao know", the funny, cut Cheap air jordan 12 for sale online free shipping e laugh treasure? Jordan, attracts a large number of adolescent viewer's attention, then treasure? Jordan hip injury, can not play Atletico had to bid farewell to sports, treasure Jordan lost the advertising value, under normal circumstances, to terminate the contract, the US business community unalterable practice Nike no way, and continue to cooperate with him in commercials, this initiative with young consumers have a strong resonance: Nike, as we will not abandon an unfortunate old hero & nbsp; & nbsp; & nbsp; & nbsp; In another example, Nike hired "notorious" Barkley commercials, Barkley in basketball circles of "boxer" nickname, act violently fighting hard, hot temper, often outrageous act. Nike did not hide cover these, it Creation A TV commercials, the protagonist is Kongwu vicious Buckley, beat opponents in the game, pulling rotten rebounds ...... see this piece of sports fans will have the same feeling: Buckley He is such so Nike and consumers of With good communication between, again and again strengthen this communication continues to resonate with consumers, 'and eventually became the Nike brand and its loyal customers, "partner" and "friend" or even mutual one, regardless of each other, while the rapid rise of the Nike brand, dominate, naturally makes sense & nbsp;. & nbsp; & nbsp; & nbsp; Nike ad in the women's market is even more imaginative, magical. Nike than Reebok late into the female market, in part because the Nike Air technology revolution think its advertising theme is for men, and if it was in turn attract women, so growth is bound to hurt men's market. Nike management had then promptly corrected some promotional activities carried out in California, the company be cheap jordan shoes for men lieves that the company's activities go beyond the original intent. Company managers do not want to harm themselves as a technologically advanced, the courage to create a good reputation in the sporting goods company's first and become a popular feminine supplies company. & Nbsp; & nbsp; & nbsp; & nbsp; When Nike in the youth market and a firm foothold male market instead concentrate their firepower to attack the female market. Creative program planner Janet and & nbsp; Charlotte Ms. adopted two methods to examine the situation of self-understanding of women's inner world, to a woman with a woman's "dialogue" as the main means of communication. Advertising works using a strong contrast of black and white picture on the background highlights are intertwined with one word "no", ad text, full of affection, meaningful tone soft but filled with a touching concern and hope: & nbsp; & nbsp; & nbsp; & nbsp; in your life, people always think you can not do this or can not do that. In your life, people always say that you are not good enough is not enough robust enough talent, they say you will not do the physical height and weight No no, do not make a difference. They always say you can not, your life, they will be thousands of times quickly and firmly say you can not, unless you prove your line. & Nbsp; & nbsp; & nbsp; & nbsp; ad is posted on the women's favorite lifestyle magazine. Ad text is not like a sporting goods sales demands, more like a female heart confession, advertising reflects the true characteristics of Nike ads: communication, rather than a stimulus. This ad was a great success, after the ad published, the company switchboard room phone ringing constantly, many women customers call cheap foamposites to talk, said: "Nike ad changed my life ......" "I only buy from now on Nike, because you understand me. "These results are also reflected in the sales, Nike women's market sales growth and rapid release of their male market. Nike, Reebok weaker market conditions for the latter part of the 1980s women, a fundamental change. Studies have shown that the Nike brand in this market reference rate and reputation more than Reebok. & Nbsp; & nbsp; & nbsp; & nbsp; Nike in just two or three decades, by a simple small shoe company's growth is the dominant industry, the little-known today renowned the world over (well-known in the United States almost 100%), Nike marketing communications attributed to the hardwork. & Nbsp;& nbsp; & nbsp; & nbsp; yesterday, against the newspaper of "Adidas withdrawal of China," the report, Adidas Greater China responded that China will continue to be its most important production, the absolute value of production does not decrease, but at the same time also he said, "Maybe later," made in China will fall percentage. With industry analysts pointed out, such as Adidas to focus on the design, the manufacturing sector is looking for OEM multinational global sportswear brands, the balance of costs and benefits to promote its cheaper regional transfer of production is their best option, but in this business model to the very end of the foundry business is concerned, it is a fatal blow. & nbsp; & nbsp; & nbsp; "China is still the most important producer of" & nbsp; & nbsp; & nbsp; While Adidas Greater China headquarters in reply to a reporter's e-mail said, "China will continue to be our most important producer of Adidas in China will still maintain a very high level." cheap jordans for sale But Adidas has also admitted, "is ready to put into production around the world to go, such as Russia, Western Europe, other Asian countries, such as Cambodia, the country's production capacity will increase. " According to Adidas introduced its products in 50% are made in China, there are 264 factories, the staff of 30 million people. According to analysis, if Adidas orders to other areas, then it at least 30 million people will become part of people's livelihood issues. In January this year, is located in Dongguan, an Adidas foundry empty, the door locked. Until after the media exposure, the public did not know the name of this company called "Chang Teng Shoes." It is understood that the company was founded in October 1995, it covers an area of ??over 66,000 square meters, has a staff of nearly 4,000 people. senior adviser AMT garment industry Ge star told reporters, Adidas, Nike and other sports brands are mostly brand mode of operation, their focus on the field of design, he did not produce plants that global design, global search foundries Global sales. foundry as the weakest link In Guangdong, the main big brands such as Adidas sneakers IMC OEM footwear, then because the cost pressures will move the production line from Guangzhou to Qingyuan. Reporters yesterday to try to contact IMC Shoe spokesman, was "EU shoes product dumping Alliance" Secretary Guo Wei Wen. In an interview with reporters after understanding the intent, his assistant told reporters Guo not in the company, as of press time reporter, IMC Footwear did not give a reply. "foundry business situation is very delicate, the key is to look at the bargaining power between the OEM brand." An unnamed internationall Retro jordans for sale y renowned sports brand OEM company official told reporters that their companies are in Guangdong, the partners had asked them to co-invest and build factories in India. But in the study of India's resources, he found inadequate facilities, and other factors have led to worker time capacity can not meet the requirements, causing increased costs, so now only the sidelines. shoe factory in Guangdong Province Chamber of Commerce Deputy Secretary-General Yang Ye Lin said, China's footwear industry remains competitive advantage over the other countries can not match. But he also pointed out that as large companies such as Adidas has its own advantages, and build factories in places outside China, many facilities can be built yourself. supporting industries affected by the transfer of the impact There are long-term study of clothing specialist shoe management told reporters, in fact, in recent years, Adidas and other multinational brands are reducing the proportion of production in China, mainly in increased production cost pressures. According to its introduction, Yue Yuen in Dongguan, China set up many factories, is designed specifically for Adidas and so do the OEM, Southeast Asia in recent years have begun to shift, to stay in the country has shifted from coastal areas to inland. According to general manager of a garment trading company Suzhou Lihua (pseudonym) describes "A lot of plants that only by constantly shift the factory, moved to a more abundant raw materials, low labor cost areas to survive." Lihua expressed Adi foundries for their last single direct supply quantity has been reduced, the total agents take price also increased. Nike shoe also requires some Chinese chemical companies moved their production bases in India. It is reported that, for these brands do OEM business has a certain scale and qualification requirements. "If Adidas and other companies to reduce large-scale production line for OEM and matching impact is significant, because many of these companies is difficult to survive independently, just part of the process, by the Adi orders survival of these enterprises, external rotation after the order, the pressure of these enterprises increased sharply " ?? Links & nbsp;. & nbsp; & nbsp; & nbsp; Shoes OEM profits Chinese footwear to foreign brands OEM profits are relatively modest. Huajian Group mainly produces high-end OEM shoes, a pair of the export price of around $ 14, but can only earn from $ 1 to $ 2. While Chinese exports of footwear products for the global overall average unit price of less than $ 3, many processing enterprises profit is only about 5%.will be held to celebrate the August 17 release of the film "ParaNorman", the film side also, and in particular the introduction of new shoes NIKE cooperation. The particular choice of the 1990s, the most epoch-NIKE shoes are sold "Air Foamposite One" launched a joint cooperation defined style, have included Norman silhouette on the outside of the heel design, leaving to join the movie element color fluorescent green, creating a strange yet harmonious visual sense, I believe that absolutely no less than this year caused panic buying of "Galaxy" shoes, limited only 800 pairs of ultra-limited settings. Like a friend would enjoy to eat it. Source: kicksonfire & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp;& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] NIKE (Nike) has always attached great importance to female consumers, the company expects 2017 production line of women will be able to increase the $ 2 billion to its revenue. Recently, NIKE launched the largest ever for a female consumer promotion, which is called "better for it" the first in a series of ads MTV Awards broadcast. Meanwhile, NIKE large-scale multi-channel delivery of this is a series of ads. Facebook and Twitter were launched in order to "better for it" as a label for the topic, and run on TV channels. Also with the channel as well as its own running app 7000 million women in the world of e-community. NIKE conventional advertising is not the same as selling point is that the "better for it" series of ads, not the perspective of "Superwoman", "woman" or "female athlete" in terms of story. Previously, NIKE launched the advertising story please the Russian tennis beauty Maria sharapova, the US national team soccer player Alex Morgan, Brazil Skateboard young women Leticia Bufoni, supermodel Karlie Kloss and other professionals. "Better for it" in terms of the perspective of ordinary women story about women in the movement from the lack of security felt confidence-building process. Since April 12 uploaded in YouTube, as of today, "Better for it-innner thoughts" has obtained the amount of 1,256,885 hits, won praise 1615, suffered a 26 batches. The NIKE video before promotion promotion on YouTube generally only up to 100,000 hits magnitude. Many female students in the video message. Angle Kemp responded by saying: "This is the mentality of the time I workout yesterday, I thought it can not be completed, but I still did it." Gaohua Moua and Lizzie Lizzile female users said the same comment: "This is my heart . "There is also a call Carleeh Mulholland people said: He has not like Nike and several of his runners do app, but this too praised advertising tailored for female students. "Tweet the voice of the masses is also very enthusiastic, professional fitness writer Karen Poole will be their running diaries and" better for it "to share, she wrote," Today ran four kilometers. " Of course, some people from the ad read between the lines of the other, a man named Timothy Kethcer who said: "This vision places the average woman to tell the story of the paradigm to overcome difficulties only remind me a woman just like to complain." But no matter what, more people appreciate this ad. It is worth mentioning that one is, "better for it" stories and the British government to support the launch of the "this girl can" exactly the same. "This girl can" is for women, beauty and ugliness fat, thin, young and old advocate whether women should embrace the movement. Release from January on YouTube, "this girl can" also had 7.8 million hits. Enough to see the public nature of the topic of women and the women's movement is long-term potential. NIKE spotted female consumers to follow the footsteps of other brands have to keep up. This year, more than Adidas to become the nation's second-largest Under Armour will launch the world's biggest female propaganda. However, Under Amour looking for is not an ordinary female students, but supermodel Gisele Bundchen and ballet dancer Misty Copeland. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: Shannon Love Shoes & nbsp; music off Union)