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& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] water is uncertain shape, business can not always be right, can not keep up with the era of enterprise eventually decline, and Converse is one of them. Fortunately, however, it was acquired by Nike. "Knowing almost" two users to analyze the reasons for Converse from industry giants to be acquired by Nike. Converse has been brilliant. Baba Rosa: Nike, the brand play to the extreme Rather than make the wrong decisions Converse, Nike, caught as it is age. From the 1960s to sell Nike shoes, jogging to catch up with the US heat, although we can not say seize the market share, but it can be considered by this array craze had enough capital, after Nike in the 1980s ushered in a real break out. Nike's success lies in his grasp of the opportunities given by the time Cheap air jordan 12 ovo s, whether it is Converse, Adidas or Reebok, these old shoes traffickers do not do it. smaller areas, such as he grabbed the Jordan, this is the first impetus hook blowout is growing. larger areas, such as he grabbed the NBA, although the impact is not limited to hook basketball, but he should thank the NBA, through sports and cultural invasion, he put the whole world into his product dumping ground . Another point major aspects, such as his birth tide caught the United States, and by the success of their fortune to seize this part of the new growth of consumer groups. Another point major aspects, such as he caught Globalization. From Nike began selling his first pair of shoes the beginning, he never had his own factory, in other companies put their own funds for the acquisition of the plant, he had already started to look at the oth cheap jordans for sale mens er side of the ocean, to do Shoes from the brand's genes completely stripped of. Actually, the most important aspect, Nike and other companies are also able to distinguish between the fundamental reason is that they put "brand" concept play to the extreme. From the beginning, Nike claim to be a "sport company" rather than "shoe company," when his main rival Adidas (and Converse) is still large-scale expansion and the acquisition of the factory, Nike put these lower profits High capital investment portion throw aside, the other through a series of rich creation of marketing to sports stars and brand completely tied together, so that the brand has become the aesthetic value or even a belief, rather than a sale of shoes code, also from the NBA on "Let Chamberlain long high nutritional cereal" backward publicity completely liberated. When to Retro jordans for sale wait until other companies react, began to emulate the Nike marketing, Nike has a big festival ahead of them. and other companies make decisions, all the times they were the wrong choice after wrong judgment. Converse sucker more than other companies, all companies have to see the situation when, Converse still insist Made In America, which has doomed him beyond redemption. To be fair, just follow the old Converse shoes factory model to conduct their own marketing, they have had some acquisitions, the failure of the endorsement of failure, but at the same time, they are in the new century, they have reached the pinnacle of sales, If they have something wrong, it can only say that Nike too understand what is the connotation of this era, Converse is not caught him. As for the shoes of innovation, etc., but these underlying causes explic Cheap air jordan 12 for sale online free shipping it expression. There are a lot of success on the hook things can be said that this is not to continue to speak up. When the era of the opportunity to put in front of everyone, some people discovered and caught, so they succeed, while those into a passerby and Luther. In addition Tucao look: the shoes now selling more than just shoes, and before it was able to rocket boosters attached to the shoes, the shoes itself is really very limited progress the driving force for sales. Now the so-called science and technology, may simply lie in how to make the shoes looks like a pair of shoes under the premise of shoes as much as possible to reduce costs, and attract the attention of consumers. Yang Banxian: Converse is a step by step how Nike is younger generals I'll talk about it from the micro level. Converse is the first rule of the NBA cheap foamposites brand, though after the 1950s, Adidas to become the world's first sports brand, but in the US NBA arena, but it is well-deserved hegemony Converse. From then many photos and video you can see, almost all of the early years of NBA players are wearing Converse shoes in the game. Converse in the 1970s has been able to command NBA, in my opinion there is a very important reason is that, when the basketball is still far from such a powerful influence today, so then the industry leader Adidas and We do not pay attention to this market. These factors Converse development has created a relatively comfortable environment. cozy environment means lack of strong competition, lack of competition leads to very slow progress Converse products. Before Nike reached the NBA to a few decades, the Converse basketball shoes, although also growing improvement cheap jordans for sale , but almost no qualitative leap. 1982 Nike introduced the Air Force1 equipped with air cushion technology, basketball shoes, Converse was the product compared with the Air Force 1, almost no technology content. While in the 1980s, Nike has launched a landmark product, but Converse did not realize that the crisis immediately. Because in the 1980s, Converse has the league's most cattle fork "Big Bird" Bird and "Magic" Johnson as a spokesperson, and that time was just Joe closer inexperienced, from his first win three consecutive championships, took to the altar there is a good few years, its strong market appeal has not yet emerged. So even with the Air Force Nike Air Jordan series and later cattle cross these products, but with Bird and Johnson unparalleled market appeal, Converse products in the 1980s, a long period of time is still popul cheap jordans online ar. It is also because of this reason, Converse products in the 1990s is still slow development, technology development is also unhurried. Converse and Nike can really launch cushion par React "oil cushion" technology is already a thing of the early 1990s. Listen to the name of you can think of, this technology with the Nike air-cushion similar, but the gas into a liquid, a new name only. React making Converse products raised a notch, but the technology is not perfect, "oil cushion" very easy to break, although early air cushion Nike also has a similar problem, but Nike finally found a solution, but has been unable to Converse a good solution to this problem, which has become the bane of Converse. The late 1990s, Converse has launched a "helium pad" technology is still a continuation of Nike air cushion design ideas, but the effect is stil Retro jordans for sale l not good. Throughout the 1990s, originally in the NBA's leading Converse has been playing with the following strategy with Nike, and Nike fully developed ideas restrictions, the results further and further away in the wrong way, product research and development investment and the return of proportion. On the other hand, the time entered the 1990s, Johnson announced his retirement because of AIDS, Byrd has entered the late career, retired, while spokesmen issue 1990s Converse signed numerous new, Rodman, Sprewell etc., are well-known figure on the pitch problems, negative press coverage. These factors completely ruin the brand. 2001, the Converse declared bankruptcy in 2003, was acquired by Nike. After the acquisition, Nike on the one hand to make the transition to become casual fashion brand Converse, greatly weakened their movement cheap jordan shoes for men properties. On the other hand, retain the Converse basketball series as their low-end products. Nike will select a number of potential players to sign on behalf of the Converse brand, the day after promising players, and to upgrade to Nike or Jordan brand. In 2003, the Big Three in Miami today, two, Wade and Chris Bosh when he first entered the league are wearing Converse basketball shoes, then Bosh endorsement of Nike, Jordan Wade endorsement of the series. Converse decline there are many factors, from here just to talk about the product and marketing perspective. 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